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COGNIZANT CONSULTING
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Perspectives

“Retailification” of the Car Rental Industry

2016-09-29


Retail companies have pioneered the use of digital technologies to revitalize and refine the customer experience. Today, digital is transforming the car rental industry — enabling companies to offer consistent, value-rich experiences at every customer encounter. This requires a “mobile-first” omnichannel strategy that allows car rental branches to be everywhere their customers are — offline, online and on the road.

Retail companies have pioneered the use of digital technologies to revitalize and refine the customer experience. Today, digital is transforming the car rental industry — enabling companies to offer consistent, value-rich experiences at every customer encounter. This requires a “mobile-first” omnichannel strategy that allows car rental branches to be everywhere their customers are — offline, online and on the road. 

The ‘Retailification’ of the Car Rental Industry

To learn more about how you can navigate the shift to digital by adopting the best practices of leading retailers, read our white paper, The Retailification of the Car Rental Industry. Or visit Cognizant's Travel & Hospitality practice for more insight.

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“Retailification” of the Car Rental Industry