COGNIZANT CONSULTING

Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer

Learn More

Contact Us

THANKS FOR YOUR INTEREST IN COGNIZANT.

We'll be in touch soon!

x CLOSE

Refer back to this favorites tab during today's session for access to your selections.
Refer back to this favorites tab during today's session for access to your selections.x CLOSE

Perspectives

How Retail Uses Digital to Redefine Commerce & Work

2021-06-17


In a post-pandemic world, retailers are looking to reduce the gap between virtual and in-person shopping applying digital as the great equalizer.

Finding an equilibrium between online and physical shopping has been a long-standing challenge for retailers. The pandemic upped the ante, signaling to retailers that it’s now or maybe never. As work and commerce moved online, and automation reshapes the human-machine relationship, retailers are pinning their hopes on digital to create new efficiencies, meet evolving customer needs and, importantly, boost revenues.

AI, advanced analytics, alongside IoT have emerged as critical tools for retailers seeking to create robust omnichannel experiences, improve recommendations and personalize how shoppers interact and transact with them. Meanwhile, automation of manual tasks is making work more efficient but has highlighted the need to reskill employees to meet the demands of the post-pandemic age.

The Cognizant’s Center for the Future of Work (CFoW), working with Oxford Economics, recently surveyed 4,000 C-level executives globally, including 287 senior retail leaders, to understand how this agenda is being implemented.

For more, read our paper “The Work Ahead in Retail: Redefining Shopping for a Post-Pandemic World” or visit The Work Ahead section of our website.

Related Thinking

Save this article to your folders


Save

PERSPECTIVES

How to Embrace the Post-Pandemic,...

Digital will separate the winners from the laggards in the...

Save View

Save this article to your folders


Save

PERSPECTIVES

Retail Leaders Roar Ahead: Here’s How...

Against long odds, category-leading retailers got it done during the...

Save View

Save this article to your folders


Save

PERSPECTIVES

How Digital is Redefining the Future of...

In the post-pandemic world, payers find themselves uniquely positioned...

Save View