COGNIZANT CONSULTING
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Perspectives

Car Rental Experience Survey 2014

2015-03-05


For car rental companies, success is predicated on several factors. Our survey of 600 Cognizant associates across geographies indicates that they consider everything from mobile booking to the availability of USB ports in a rental car when deciding which provider to go with. The car rental company's loyalty program and the chances of an upgrade are major factors also influencing their decisions.

For car rental companies, success is predicated on several factors. Our survey of 600 Cognizant associates across geographies indicates that they consider everything from mobile booking to the availability of USB ports in a rental car when deciding which provider to go with. The car rental company's loyalty program and the chances of an upgrade are major factors also influencing their decisions.


Our survey drills down into what is not working for car rental companies, highlighting sentiments around long wait times at call centers to damaged vehicles, poor performance and tedious dispute settlement.

In addition to presenting the major insights from the survey, our infographic reveals the differences in usage and preferences between frequent and occasional users. Finally, it offers auto car rental companies a user wishlist to help them outmaneuver the competition.

To learn more visit Cognizant's travel suppliers website for more insights.

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Car Rental Experience Survey 2014