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COGNIZANT CONSULTING
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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Perspectives

Beyond Digital Asset Management: Starting Your Digital Business Transformation

2015-07-14


The amount of time consumers spend daily with digital media now accounts for 46.7% and 48.6% of total time they spend with media in the U.S. and UK. And the time spent on digital media in emerging markets is even greater; in China, for example, it has reached 50.4%.

The amount of time consumers spend daily with digital media now accounts for 46.7% and 48.6% of total time they spend with media in the U.S. and UK. And the time spent on digital media in emerging markets is even greater; in China, for example, it has reached 50.4%.


This swift shift to digital elevates the criticality of delivering engaging digital experiences. From brand, digital and mobile strategies to digital operations, organizations are struggling to keep their image strong and story consistent, while managing multiple channels, stakeholders, geographies and audiences. But each industry has unique needs that require a flexible and efficient approach that works organizationally and technologically. And every enterprise is at a different point in its digital transformation journey.

Our Digital Technology Series – "Beyond Digital Asset Management" – examines the key decision points, challenges and best practices enterprises must consider when selecting technologies that will enable them to transcend traditional digital asset management and deliver more dynamic digital customer experiences. In part I, Jit Agarwal, Venture Leader for Cognizant's Digital Experience Management Solutions discusses with Stephen Powers, Vice President & Research Director for Application Development & Delivery at Forrester Research, Inc. The key questions executives must ask when launching a digital asset management business transformation initiative – from an organizational, technology and strategy vantage point. They also delve into the role a digital leader plays in strategic digital asset management development and deployment.

Beyond Digital Asset Management: Starting A Digital Business Transformation

Our next installment covers Building a Strategy Around Digital Experience Technologies.

To learn more about digital experience management, visit www.assetSERV.com

Footnotes 
1 Digital Accounts for Over 50% of Time Spent with Media in China, eMarketer, June 17, 2015

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Beyond Digital Asset Management: Starting Your Digital Business Transformation