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COGNIZANT CONSULTING
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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Perspectives

Beyond Digital Asset Management: Selecting a Digital Asset Management System to Support Digital Customer Experiences

2015-07-30


The amount of time consumers spend daily with digital media now accounts for 46.7% and 48.6% of total time they spend with media in the U.S. and UK. And the time spent on digital media in emerging markets is even greater; in China, for example, it has reached 50.4%.

The amount of time consumers spend daily with digital media now accounts for 46.7% and 48.6% of total time they spend with media in the U.S. and UK. And the time spent on digital media in emerging markets is even greater; in China, for example, it has reached 50.4%.


This swift shift to digital elevates the criticality of delivering engaging digital experiences. From brand, digital and mobile strategies to digital operations, organizations are struggling to keep their image strong and story consistent, while managing multiple channels, stakeholders, geographies and audiences. But each industry has unique needs that require a flexible and efficient approach that works organizationally and technologically. And every enterprise is at a different point in its digital transformation journey.

Our Digital Technology Series – "Beyond Digital Asset Management" – examines the key decision points, challenges and best practices enterprises must consider when selecting technologies that will enable them to transcend traditional digital asset management and deliver more dynamic digital customer experiences. In part V, Jit Agarwal, Venture Leader for Cognizant's Digital Experience Management Solutions discusses key questions that executives must answer when selecting a digital asset management system that will support the delivery of delightful digital customer experiences with Stephen Powers, Vice President & Research Director for Application Development & Delivery at Forrester Research, Inc. – from usability and functionality to current and future use cases.

Selecting A Digital Asset Management System to Support Digital Customer Experiences

Our previous installment covers Managing Digital Assets for Multiple Channels.

Our next installment covers Implementing A Digital Asset Management System That Will Support Digital Customer Experiences.

To learn more about digital experience management, visit www.assetSERV.com

Footnotes 

1 Digital Accounts for Over 50% of Time Spent with Media in China, eMarketer, June 17, 2015.

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Beyond Digital Asset Management: Selecting a Digital Asset Management System to Support Digital Customer Experiences