In the last few years, traditional retailers have struggled to effectively adjust to a world of e-commerce. Now, with the pandemic as a further existential challenge, there’s no turning back. In our study, retailers show a renewed focus on combining the best of physical and online shopping to reignite sustained growth in the decades to come.

Retailers are prioritizing analytics, artificial intelligence and Internet of Things to create experiences that bring the best of the physical to the virtual, and vice-versa. New models of retail will result that seamlessly blend the two worlds.