Businesses in the Asia-Pacific and Middle East are entering the next phase of their relationship with technology, according to our Work Ahead study. By meeting the greater ambitions of enabling human-machine work, they can showcase to the rest of the world how the future of work will unfold and lead the second act of the digital economy.

According to our research, businesses in APAC and the Middle East have reached a point of clarity in terms of the real purpose of digital tools and made great strides in understanding what the human-machine balance of work should be.