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Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.

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Rewrite the rules of marketing

With expectations high to meet fast-changing needs in a hyper-personalized way, Cognizant helps your business reimagine experiences for optimal outcomes.

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Operate with agility and intelligence at scale

Marketers navigating the pandemic shockwaves face enormous challenges. Evolving customer behaviors. Finding new marketing solutions that build brand trust while maximizing campaign effectiveness. Delivering hyper-personalized experiences in the right context across channels—and doing so effectively. The mandate is clear: Accelerate the shift to digital marketing to stay relevant.

Cognizant’s Marketing Operations solution helps across all parts of your organization, bringing together the right talent, thought leadership and platform expertise to drive tangible outcomes across the end-to-end marketing process.

The post-pandemic economy demands you keep up with evolving customer needs and behaviors. We help you automate and scale many parts of your business, enabling personalized campaigns wherever your customers are in their journey.

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Marketing BPS service leader

Cognizant is positioned as a leader in Marketing BPS services by Everest Group. The PEAK Matrix report recognizes Cognizant’s end-to-end marketing services, complemented by strong strategy and consulting offerings.

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End-to-end offering portfolio
Cognizant provides value across every stage of the digital advertising process.
Deep platform expertise
Skills and experience across the board provide operations and performance you can rely on.
Tools and frameworks
Engagement linked to outcomes means your ad spend provides real commercial return on investment.
Intelligent automation
Processes that enable faster speed to market.
Subject-matter experts
Cognizant’s experienced team provides essential advice on campaigns and optimization.
Global operations scale
The international scope of digital advertising means campaigns require a partner with a global reach.

50%

Productivity gains by integrating advanced analytics into campaign managers’ processes.

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Optimize marketing for uncertain times

It’s a new and unpredictable marketplace. The challenge—and opportunity—is to deliver relevant experiences at speed and scale with drastically lower budgets.

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OUR PERSPECTIVES

PERSPECTIVES
Will COVID-19 be the tipping point for...

With consumers spending more time at home, more immersive...

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PERSPECTIVES
Unlocking data and metrics to maximize digital...

In a remarkably short time, digital marketing (and...

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PERSPECTIVES
Ad vantage points: four digital advertising...

The massive growth of digital advertising has introduced new...

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TAKE THE FIRST STEP

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.

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