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Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.

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Rewrite the rules of marketing

With expectations high to maximize marketing and budgets at record lows, Cognizant helps you do more with less.

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Operate with agility in an unpredictable marketplace

Marketers navigating the pandemic shockwaves face enormous challenges. Upended business models. Meeting sales targets with drastically lower budgets. Figuring out new processes in always-on markets where every dollar spent must be justified. The mandate is clear: reposition and rebuild trust even as budgets are being cut.

Cognizant’s Marketing Operations solution helps across all parts of your organization. Using digital tools like AI and machine learning to streamline operations, we help you optimize channels, target social media and automate publishing to its full potential.

The post-pandemic economy demands you do more with less. Cognizant Marketing Operations helps automate and scale many parts of your business—and explore new ways to connect with customers.

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Marketing BPS service leader

Cognizant is positioned as a leader in Marketing BPS services by Everest Group. The PEAK Matrix report recognizes Cognizant’s end-to-end marketing services, complemented by strong strategy and consulting offerings.

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End-to-end offering portfolio
Cognizant provides value across every stage of the digital advertising process.
Deep platform expertise
Skills and experience across the board provide operations and performance you can rely on.
Tools and frameworks
Engagement linked to outcomes means your ad spend provides real commercial return on investment.
Intelligent automation
Processes that enable faster speed to market.
Subject-matter experts
Cognizant’s experienced team provides essential advice on campaigns and optimization.
Global operations scale
The international scope of digital advertising means campaigns require a partner with a global reach.

50%

Productivity gains by integrating advanced analytics into campaign managers’ processes.

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Optimize marketing for uncertain times

It’s a new and unpredictable marketplace. The challenge—and opportunity—is to deliver relevant experiences at speed and scale with drastically lower budgets.

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OUR PERSPECTIVES

PERSPECTIVES
Will COVID-19 be the tipping point for...

With consumers spending more time at home, more immersive...

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PERSPECTIVES
Unlocking data and metrics to maximize digital...

In a remarkably short time, digital marketing (and...

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PERSPECTIVES
Ad vantage points: four digital advertising...

The massive growth of digital advertising has introduced new...

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TAKE THE FIRST STEP

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.

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