carrot carrot carrot Change Centers x cognizanti collaborators create-folder Data Science Decisive Infrastructure download download edit Email exit Facebook files folders future-of-work global sourcing industry info infographic linkedin location Mass Empowerment Mobile First our-latest-thinking pdf question-mark icon_rss save-article search-article search-folders settings icon_share smart-search Smart Sourcing icon_star Twitter Value Webs Virtual Capital workplace Artboard 1

Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.

Video

Rewrite the rules of marketing

With expectations high to meet fast-changing needs in a hyper-personalized way, Cognizant helps your business reimagine experiences for optimal outcomes.

WATCH VIDEO
Operate with agility and intelligence at scale

Marketers navigating the pandemic shockwaves face enormous challenges. Evolving customer behaviors. Finding new marketing solutions that build brand trust while maximizing campaign effectiveness. Delivering hyper-personalized experiences in the right context across channels—and doing so effectively. The mandate is clear: Accelerate the shift to digital marketing to stay relevant.

Cognizant’s Marketing Operations solution helps across all parts of your organization, bringing together the right talent, thought leadership and platform expertise to drive tangible outcomes across the end-to-end marketing process.

The post-pandemic economy demands you keep up with evolving customer needs and behaviors. We help you automate and scale many parts of your business, enabling personalized campaigns wherever your customers are in their journey.

VIEW PDF

Cognizant named a Leader in Marketing Services PEAK Matrix® Assessment 2022

For the second consecutive year, Everest Group has recognized Cognizant as a marketing services leader, citing our strong expertise in CRM consulting, marketing automation, analytics and more.

READ MORE READ MORE

Marketing BPS service leader

Cognizant is positioned as a leader in Marketing BPS services by Everest Group. The PEAK Matrix report recognizes Cognizant’s end-to-end marketing services, complemented by strong strategy and consulting offerings.

LEARN MORE LEARN MORE

End-to-end offering portfolio
Cognizant provides value across every stage of the digital advertising process.
Deep platform expertise
Skills and experience across the board provide operations and performance you can rely on.
Tools and frameworks
Engagement linked to outcomes means your ad spend provides real commercial return on investment.
Intelligent automation
Processes that enable faster speed to market.
Subject-matter experts
Cognizant’s experienced team provides essential advice on campaigns and optimization.
Global operations scale
The international scope of digital advertising means campaigns require a partner with a global reach.

50%

Productivity gains by integrating advanced analytics into campaign managers’ processes.

LEARN MORE

RELATED THINKING

INFOGRAPHIC
Optimize marketing for uncertain times

It’s a new and unpredictable marketplace. The challenge—and opportunity—is to deliver relevant experiences at speed and scale with drastically lower budgets.

LEARN MORE

OUR PERSPECTIVES

PERSPECTIVES
Will COVID-19 be the tipping point for...

With consumers spending more time at home, more immersive...

View
PERSPECTIVES
Unlocking data and metrics to maximize digital...

In a remarkably short time, digital marketing (and...

View
PERSPECTIVES
Ad vantage points: four digital advertising...

The massive growth of digital advertising has introduced new...

View

TAKE THE FIRST STEP

Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.
Industries
Services
Consulting
Insights
About Cognizant
Glossary
Information for Suppliers