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Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.


Rewrite the rules of marketing

With expectations high to meet fast-changing needs in a hyper-personalized way, Cognizant helps your business reimagine experiences for optimal outcomes.

Operate with agility and intelligence at scale

Marketers navigating the pandemic shockwaves face enormous challenges. Evolving customer behaviors. Finding new marketing solutions that build brand trust while maximizing campaign effectiveness. Delivering hyper-personalized experiences in the right context across channels—and doing so effectively. The mandate is clear: Accelerate the shift to digital marketing to stay relevant.

Cognizant’s Marketing Operations solution helps across all parts of your organization, bringing together the right talent, thought leadership and platform expertise to drive tangible outcomes across the end-to-end marketing process.

The post-pandemic economy demands you keep up with evolving customer needs and behaviors. We help you automate and scale many parts of your business, enabling personalized campaigns wherever your customers are in their journey.


End-to-end offering portfolio

Cognizant provides value across every stage of the digital advertising process.
Deep platform expertise

Skills and experience across the board provide operations and performance you can rely on.
Tools and frameworks

Engagement linked to outcomes means your ad spend provides real commercial return on investment.
Subject-matter experts

Cognizant’s experienced team provides essential advice on campaigns and optimization.
Global operations scale

The international scope of digital advertising means campaigns require a partner with a global reach.


Productivity gains by integrating advanced analytics into campaign managers’ processes.




Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.