-
Industries
- Automotive
- Banking
- Capital Markets
- Communications, Media & Technology
- Consumer Goods
- Education
- Healthcare
- Information Services
- Insurance
- Life Sciences
- Manufacturing
- Oil & Gas
- Retail
- Transportation & Logistics
- Travel & Hospitality
- Utilities
-
-
COGNIZANT CONSULTING
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More
-
Services
Digital Business & Technology
- Application Services & Modernization
- Artificial Intelligence
- Cloud Enablement
- Cognizant Infrastructure Services
- Cognizant Security
- Core Modernization
- Digital Experience
- Digital Strategy
- Enterprise Application Services
- Internet of Things
- Quality Engineering & Assurance
- Software Product Engineering
Digital Business Operations
- Business Process Services
- Enterprise Services
- Industry & Platform Solutions
- Intelligent Process Automation
-
COGNIZANT CONSULTING
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More
-
Latest Thinking
-
Our Media & Publications
- All Latest Thinking
- Browse Case Studies
- Cognizant Podcasts
- Cognizanti Journal
- Digitally Cognizant Blog
- Infographics
- Perspectives
-
Key Themes
- Code Halos
- Digital Maturity Research
- When Machines Do Everything
- World Economic Forum—Davos
-
Center for the Future of Work
- 21 More Jobs of the Future
- Digital Workforce of the Future
- Explore the Future of Work
- Jobs of the Future Index
- Our Post-COVID Future
- The Work Ahead
-
-
- About
Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.
Video
Rewrite the rules of marketing
With expectations high to meet fast-changing needs in a hyper-personalized way, Cognizant helps your business reimagine experiences for optimal outcomes.
Operate with agility and intelligence at scale
Marketers navigating the pandemic shockwaves face enormous challenges. Evolving customer behaviors. Finding new marketing solutions that build brand trust while maximizing campaign effectiveness. Delivering hyper-personalized experiences in the right context across channels—and doing so effectively. The mandate is clear: Accelerate the shift to digital marketing to stay relevant.
Cognizant’s Marketing Operations solution helps across all parts of your organization, bringing together the right talent, thought leadership and platform expertise to drive tangible outcomes across the end-to-end marketing process.
The post-pandemic economy demands you keep up with evolving customer needs and behaviors. We help you automate and scale many parts of your business, enabling personalized campaigns wherever your customers are in their journey.
VIEW PDF
Marketing BPS service leader
Cognizant is positioned as a leader in Marketing BPS services by Everest Group. The PEAK Matrix report recognizes Cognizant’s end-to-end marketing services, complemented by strong strategy and consulting offerings.
LEARN MORE50%
Productivity gains by integrating advanced analytics into campaign managers’ processes.
LEARN MOREFEATURED WORK
LIFE SCIENCES
INSURANCERELATED THINKING
Optimize marketing for uncertain times
It’s a new and unpredictable marketplace. The challenge—and opportunity—is to deliver relevant experiences at speed and scale with drastically lower budgets.
LEARN MOREOUR PERSPECTIVES
With consumers spending more time at home, more immersive...
In a remarkably short time, digital marketing (and...
The massive growth of digital advertising has introduced new...
