carrot carrot carrot Change Centers x cognizanti collaborators create-folder Data Science Decisive Infrastructure download download edit Email exit Facebook files folders future-of-work global sourcing industry info infographic linkedin location Mass Empowerment Mobile First our-latest-thinking pdf question-mark icon_rss save-article search-article search-folders settings icon_share smart-search Smart Sourcing icon_star Twitter Value Webs Virtual Capital workplace Artboard 1

Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.

Centrality in Well-Being

Mazzon Nature taps the phases of the moon for their capillary treatment for hair

This Brazilian treatment mask kit addresses an individual’s hair needs according to each lunar phase: Crescent moon for hair growth, preventing hair fall/breakage. Full moon for increasing shine and enhancing repair. A waning moon for thickening and smoothing of the hair. And the New Moon for revitalization and strengthening. 

Each mask features a different formula with botanical extracts like açaí, ginkgo biloba and pracaxi oil. The Mazzon Nature concept is an interesting example of how health/well-being brands are developing products with specific benefits aligned with times of the day/month, or with different activities.

EXPLORE RELATED SIGNALS

TALK TO AN EXPERT

Margarita Marshall, Sr. Strategist, Human Centered Design, Idea Couture

Margarita Marshall

Sr. Strategist, Human Centered Design, Idea Couture