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Centrality

in Well-Being


THEMES

SIGNALS OF CHANGE

Centrality in Well-Being

First came the proliferation of self-care in the mainstream. Then, new industries like “wellness tourism” began to appear…

Now, what has sometimes lurked on the edges of mainstream society has exploded into a $4 trillion-a-year global industry. As lifestyles become more fluid and non-linear, opportunities are growing exponentially for brands to become well-being partners with their customers by addressing their emerging needs.

WHAT WE’LL SEE…

Health fuels...everything

It’s becoming assumed that all of us are invested in bettering our health to the fullest across a range of wellness indicators.

Long-term convenience

Customers are expecting convenience by design, meaning consumers will pursue long-term well-being solutions across everything they do.

Working healthier

Automation will create job security pressures but also bring opportunities for healthier working patterns.

SIGNALS OF CHANGE THAT FOCUS ON WELL-BEING

KEYS TO EXPERIENCE DESIGN

  • Offering personalized and/or gamified wellbeing solutions for customers can position brands as wellbeing partners.
  • Work-life balance continues to gain momentum with products and services that help maintain healthier working patterns.

TALK TO AN EXPERT

Margarita Marshall, Sr. Strategist, Human Centered Design, Idea Couture

Margarita Marshall

Sr. Strategist, Human Centered Design, Idea Couture