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Ethical De Factos

MyBank: Requesting customer data only when a new increment of value is likely to be delivered

MyBank’s commitment to consent-based customer data sharing is built around a belief that the policy has the potential to “put people (read: “customers”) in the driver’s seat.” In short, they operate with a belief that effective consent design should give people the power to control what data they share, why, when, with whom, and for what.

Giving people this control is one way to support their personal standing in our digital world. And it may even assist in shifting what many consider to be the current power imbalance in our personal information economy.

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Sydney Kidd, Strategist, Human Centered Design, Idea Couture

Sydney Kidd

Strategist, Human Centered Design, Idea Couture