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Ethical

De Factos


THEMES

SIGNALS OF CHANGE

Ethical De Factos

In a post-truth world, transparent tech helps make data rights human rights

With the emerging reality of big tech being held accountable in the courts, the age of transparent tech has arrived. And in the ever-important court of public opinion, consumers are demanding inclusive design and becoming ultra-particular about where they’re sending their data. The upshot: Even BEFORE engaging in your experience, consumers will expect, at minimum, radical transparency and total inclusivity.

WHAT WE’LL SEE

Ethical Technologists

Organizations excelling in this more ethical future will need to ensure that the introduction of new technologies does not violate an overarching human code of ethics. 

Data Currency

Organizations must be prepared to acknowledge the real value of personal data and offer consumers that value in exchange for their data.

Explicit Inclusion

Organizations must be bold about how they are designing for better outcomes for all parties, while offering a host of more inclusive futures.

SIGNALS OF CHANGE THAT RAISE THE ETHICAL BAR TO THE NEW STANDARDS

KEYS TO EXPERIENCE DESIGN

  • Consider that how users trust and buy into experiences will depend largely on security features like hyper-personalized privacy settings and full disclosure of user data that’s been collected at all times.
  • As you bring tomorrow’s experience to life, be prepared to consult with new partners from the world of ethics, including political technologists, universities and ethics commissions.

TALK TO AN EXPERT

Sydney Kidd, Strategist, Human Centered Design, Idea Couture

Sydney Kidd

Strategist, Human Centered Design, Idea Couture