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Phygital Escapism

Doing business with virtual games for team building

In a WFH workday filled with Zoom-enabled meetings that generally look, sound, and feel identical, how do you break up the day and still get business done? Some are turning to virtual games for team building; like a get-together over a session of Grand Theft Auto. They’re discovering that an outing in virtual space is a chance to form memories with people you may never have met, and to begin to develop actual relationships with associates and customers.

Nobody knows how many executives are meeting in video games, but examples are popping up on Twitter and other social media platforms. One British author tweeted about meetings she had with an editorial team, via a Western-themed game set in the American frontier of 1899. The setting has upsides, she explained, including the mountain wilderness landscapes and a campfire the team can sit around while wolves howl in the night.

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Sydney Kidd, Strategist, Human Centered Design, Idea Couture

Sydney Kidd

Strategist, Human Centered Design, Idea Couture