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Environment Earth Day In the hands of trees growing seedlings.

Environment-Driven

Design


THEMES

SIGNALS OF CHANGE

Environment-Driven Design

Now’s the time to evolve from human-centric to ecosystem-centric—valuing nature for its own sake

As the Anthropocene age* evolves, the challenge for the next decade will be to reimagine how we live through the lens of the environment. This will call for rewiring many deep-seated behaviors and systems, evolving from human-centered, customer-obsessed design to a more all-encompassing concern for our environment.

If you think we’ve been here before, think again. The first sustainability wave and the triple bottom line movement were just the tip of the iceberg. Get ready for “Earth 2.0,” where conscious capitalism and mindful tourism are in the driver’s seat!

*Earth’s current geological age, viewed as the period when human activity has had dominant influence over climate and the environment.

WHAT WE’LL SEE…

Environmental Empathy

Placing humans at the center of the design process has created human-selfish experiences. But next-generation experiences must consider all environmental stakeholders. 

Green Value Add

Consumers will want to ensure not only that their brand experiences do no harm but also that they contribute in a positive way to planetary challenges.

Naturalism

Visual design form and function will move to more natural aesthetics, with screen-less experiences the priority wherever possible.

ENVIRONMENTALLY DRIVEN SIGNALS OF CHANGE

KEYS TO EXPERIENCE DESIGN

  • Embed Circularity and harness the power of new technologies for good – ‘smart’ supply chains (blockchain, Ai, IoT) can optimize supplies and even reuse waste.
  • Go a step further and invite environmental stakeholders to the table to explore opportunities to design the future collaboratively.
  • Ensure bold commitments by being explicit and leveraging new channels and mediums (e.g., mini-series, brief videos) to engage new generations of conscious consumers and cater to shorter attention spans.

TALK TO AN EXPERT

Sydney Kidd, Strategist, Human Centered Design, Idea Couture

Sydney Kidd

Strategist, Human Centered Design, Idea Couture