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image showing a group creating an idea board depicting the future of creative design

Creators

United


THEMES

SIGNALS OF CHANGE

Creators United

As Gen Z steps into the spotlight, design experience takes aim at those who have grown up digital

It’s time to move beyond smart but predictable experiences. That means embracing a new era of design experience that engages the deep desires of a generation of super-creators who instinctively react against the status quo. And who live in a world where their native creativity seeks out digital identities that respect and reward their DIY mentality.

WHAT WE’LL SEE…

Moving Beyond IQ to EQ

Look for creative artificial intelligence (AI) that provides enhanced artistic experiences that can evolve dynamically in response to the mood or emotion of the user.

Next Gen Personalization

Our engagement with experiences will be built around a new relationship that acknowledges users as creators by empowering them to be a part of the process. Think of it as the “choose-your-own-adventure” experience on steroids!

SOME ENERGIZING SIGNALS OF CHANGE

KEYS TO EXPERIENCE DESIGN

  • Embed Emotion AI and Sentient tech to update experiences in real time based on users’ moods. For example, Natural Language Processing by IBM is predicting loneliness.
  • Design for mobile-first engagement and harness the power of 5G speed, eg, standout apps in the Chinese e-commerce space, including Taobao live streaming.
  • Invite users behind the scenes by creating open-source experiences that empower users to DIY the features they’d like to see in an experience (like Snapchat). Need something easier? Invite customers to co-create products with you within a forum like Gen Z beauty company Volition.
  • Expand your hiring strategy to include Creative Technologists (read: Tech Artist), Behavioral Sciences and Interaction designers who will design a new generation of experiences.

TALK TO AN EXPERT

Sydney Kidd, Strategist, Human Centered Design, Idea Couture

Sydney Kidd

Strategist, Human Centered Design, Idea Couture