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Beyond Seamlessness

Nissan/Atlas Obscura team up to take potential customers for a virtual ride

Nissan launched their 2021 Rogue by partnering with Atlas Obscura in a “Rogue Routes” promotion that capitalized on current customer health and safety priorities, while also providing haute drive-in and live-stream experiences in unique locations across the United States. The events featured live music, art and entertainment, as well as presentations from global innovation leaders.

Typical of the adventures during this virtual cross-country adventure: a drive-in experience celebrating the wonders of the natural world with an expert presentation about eagles and hawks at the Cascades Raptor Center, followed by special woodland performances by singer-songwriter Tré Burt, composer Julianna Barwick, and experimental harpist Mary Lattimore.



Margarita Marshall, Sr. Strategist, Human Centered Design, Idea Couture

Margarita Marshall

Sr. Strategist, Human Centered Design, Idea Couture