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Beyond Seamlessness

The Keyring app makes a play for both streaming-video subscribers and churn-weary streaming-video services

The Keyring app provides a free Chrome extension allowing users to let a few people into their subscriptions without handing over any passwords. The app works with encrypted credentials that it keeps to itself, entering them as needed without giving the recipient any way to see, copy, or share the saved password.

The service cites support for 20 video services, including Netflix, Hulu, Amazon Prime Video, Sling TV, Disney+, and FuboTV. It also covers a handful of big-name music and news services, such as Spotify, Apple Music, Pandora, The New York Times, and The Wall Street Journal.

For streamers, the obvious motivation is reducing the pain of price hikes for streaming video services and/or sharing those services with friends in a more secure way. (One recent study found that 31% of consumers admit to sharing at least one video-service login with a person not living under the same roof.)

For participating content providers, the appeal lies in helping to cultivate and retain their subscriber base.

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TALK TO AN EXPERT

Margarita Marshall, Sr. Strategist, Human Centered Design, Idea Couture

Margarita Marshall

Sr. Strategist, Human Centered Design, Idea Couture