PERSPECTIVES

Designing Better Software-Driven Experiences for Asia-Pacific Businesses

2021-02-23


The ability to quickly develop and deploy software is central to commercial success. This is especially true throughout the Asia-Pacific region in these challenging times. Here’s how business in the region can enable teams to engineer more intuitive experiences for users.

The digital world is built on software. Code that enables extraordinary experiences, delivering cutting-edge products and services that are used at work, on the road, at home or anywhere people connect with content and each other.

The COVID-19 pandemic has shown that agility and elasticity are paramount to business differentiation, highlighting the need for modern software engineering approaches that include cloud-based development, automation and human-centric design. As remote work and digital interactions surge, businesses through the Asia-Pacific region must build engaging experiences while enabling operational efficiencies, improved decision making and software-driven innovation to continually satisfy and delight customers.

We recently surveyed more than 800 business leaders throughout the region — as part of a broad cross-industry study — to understand their modern software engineering ambitions. Our study revealed a large gap between their intent and tangible actions and results to advance on their software agenda. Software superiority is essential to companies across all industries that are now facing evolving demographics, new consumer behaviors and desires, and fierce competition — all further exacerbated by the pandemic.

To emerge stronger, we offer six recommendations on ways organizations can transform into software-centric businesses.