New minds, new markets
AI-powered consumers could drive up to 55% of spending by 2030—less than five years from now. As the technology is increasingly adopted, AI will reshape the consumer journey across its three pivotal phases—Learn, Buy and Use—with each presenting distinct challenges and opportunities.
For business leaders, this means will need to compete in a world where human consumers, along with their AI agent counterparts, dictate the rules of engagement.
