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COGNIZANT CONSULTING
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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Perspectives

What Early Adopters Can Teach Travel Providers About Digital Services
(Part 1)

2016-05-10


When it comes to travel, early adopters are techno-enthusiasts primed to try the newest digital services. We surveyed this ambitious core group and found they not only represent a key opportunity for travel providers but also influence both business and leisure travel services.

Our infographic details how travel providers can capitalize on consumers’ love of mobile apps and devices to enhance and control the customer experience, end to end.

Gaining an Edge with Early Adopters

Travel providers’ digital strategies need to bridge the physical and virtual to stay relevant to travelers. The good news? Consumers’ enthusiasm for mobile apps and devices makes digital technology a natural platform for the engaging connections that enhance customer experience and maintain end-to-end control of it. 

For our views on how travel and hospitality companies can maximize their digital strategies, read the second part of this series.

For more information, download the complete report, Identifying Early Adopters for Emerging Digital Travel Services, or visit the Travel & Hospitality section of our website.

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What Early Adopters Can Teach Travel Providers About Digital Services (Part 1)