COGNIZANT CONSULTING
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More
  • Working to reshape business models, modernize products and enhance customer experiences to drive growth.
  • Reinventing and managing your most essential business processes with new ways of working.
  • Simplifying, modernizing and securing the IT infrastructure and applications that are the backbone of your business.
COGNIZANT CONSULTING
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More

Contact Us

THANKS FOR YOUR INTEREST IN COGNIZANT.

We'll be in touch soon!

x CLOSE

Refer back to this favorites tab during today's session for access to your selections.
Refer back to this favorites tab during today's session for access to your selections.x CLOSE

Perspectives

Virtual Reality & the Retail Experience (Part 2)

2016-08-10


Virtual and augmented reality are becoming an integral platform for leading retailers, and a key component of the overall shopping experience. Today, shoppers can browse, try on and buy items within real-life, real-time environments that look, feel and “act” like familiar, traditional store locations.

Virtual and augmented reality are becoming an integral platform for leading retailers, and a key component of the overall shopping experience. Today, shoppers can browse, try on and buy items within real-life, real-time environments that look, feel and “act” like familiar, traditional store locations.


AR and VR are Changing Shopping Experiences

Make it Happen

Virtual and augmented reality will radically change how and where retailers do business, as well as how shoppers browse and buy. 

To learn more about how virtual and augmented reality are transforming retail please read this article’s accompanying pieces, Virtual & Augmented Reality in Retail: The Store is Open and Virtual & Augmented Reality Technologies: Reimagining & Actualizing the Retail Experience

We also invite you to read our white papers,The Digital Retail Theatre: Shopping’s Future and Disrupting Reality: Taking Virtual & Augmented Reality to the Enterprise.

Related Thinking

Save this article to your folders


Save

PERSPECTIVES

Virtual & Augmented Reality in Retail: The...

No longer limited to shopping online or at a store’s physical site,...

Save View

Save this article to your folders


Save

PERSPECTIVES

A Click & Collect Path to Omnichannel...

Ordering online and picking up in store is a pillar of omnichannel...

Save View

Save this article to your folders


Save

PERSPECTIVES

How Augmented Reality Can Enhance...

Although still in development, augmented reality is becoming a powerful...

Save View
Virtual Reality & the Retail Experience (Part 2)