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Perspectives

The Business Value of Consumer Trust: The Digital Imperative

2016-06-09


In the digital business world, customer information is vital for success. But increasingly, consumers will only choose to share their data with companies they believe will use it ethically and securely. As a result, consumer trust has become the new competitive differentiator. We recently surveyed 2,404 consumers in the Asia-Pacific region and Middle East to learn more about consumers’ perception of trust. We believe our findings are relevant not only to companies operating in those geographies but also for any organization concerned with maintaining trust in the digital business world.

The Business Value of Trust

Our infographic reveals which industries consumers trust the most, the value consumers place on their data, and how businesses can get ahead by understanding the consumer trust equation and mastering the “give-to-get” ratio. 

For a more detailed analysis, read our whitepaper, The Business Value of Trust” or visit us at www.futureofwork.com for more insights. 

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The Business Value of Consumer Trust: The Digital Imperative