COGNIZANT CONSULTING
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More
  • Working to reshape business models, modernize products and enhance customer experiences to drive growth.
  • Reinventing and managing your most essential business processes with new ways of working.
  • Simplifying, modernizing and securing the IT infrastructure and applications that are the backbone of your business.
COGNIZANT CONSULTING
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More

Contact Us

THANKS FOR YOUR INTEREST IN COGNIZANT.

We'll be in touch soon!

x CLOSE

Refer back to this favorites tab during today's session for access to your selections.
Refer back to this favorites tab during today's session for access to your selections.x CLOSE

Perspectives

Putting the Experience in Digital Customer Experience

2015-02-26


As we enter the digital era, most business leaders understand that the "digital customer experience" is the key to engaging with customers and growing revenues. However, according to our recent research, the vast majority of businesses have a long way to go when it comes to getting it right.

As we enter the digital era, most business leaders understand that the "digital customer experience" is the key to engaging with customers and growing revenues. However, according to our recent research, the vast majority of businesses have a long way to go when it comes to getting it right.


While companies are heading in the right direction by collecting and analyzing customer data and metadata, there's more work to be done, especially when it comes to adopting what we call Code Halo™ thinking. The real work involves putting those customer data insights to work and adjusting business models to account for the digital experience makeover.

The following infographic reveals a few of our survey's insights about where businesses are—and where they need to go—as they strive to develop a great digital customer experience. The data is from a larger report, based on a study of 300 executives with responsibility for consumer data and analytics by Cognizant's Center for the Future of Work and Oxford Economics.

Putting The Experience In Digital Customer Experience

To learn more about the digital customer experience, read our white paper "Putting the Experience in Digital Customer Experience," available on our SMAC and Future of Work Web sites. Also visit www.futureofwork.com for more insights.

Related Thinking

Save this article to your folders


Save

PERSPECTIVES

Five Digital Truths Every Executive Must...

Code Halos – the digital footprints left by people, organizations and...

Save View

Save this article to your folders


Save

PERSPECTIVES

Changing Tide: Five Things U.S....

Five years after losing top ranking to China, the future is bright for...

Save View

Save this article to your folders


Save

PERSPECTIVES

The Five Shades of the Digital Consumer

As more and more people embrace digital commerce in ever greater...

Save View
Putting the Experience in Digital Customer Experience