While companies are heading in the right direction by collecting and analyzing customer data and metadata, there's more work to be done, especially when it comes to adopting what we call Code Halo™ thinking. The real work involves putting those customer data insights to work and adjusting business models to account for the digital experience makeover.
Putting the Experience in Digital Customer Experience
As we enter the digital era, most business leaders understand that the "digital customer experience" is the key to engaging with customers and growing revenues. However, according to our recent research, the vast majority of businesses have a long way to go when it comes to getting it right.
The following infographic reveals a few of our survey's insights about where businesses are—and where they need to go—as they strive to develop a great digital customer experience. The data is from a larger report, based on a study of 300 executives with responsibility for consumer data and analytics by Cognizant's Center for the Future of Work and Oxford Economics.
To learn more about the digital customer experience, read our white paper "Putting the Experience in Digital Customer Experience," available on our SMAC and Future of Work Web sites. Also visit www.futureofwork.com for more insights.