In a commoditized and highly competitive marketplace, location-based offers (LBOs) can help banks retain customers and strengthen revenue. This infographic lists the factors driving LBOs. It explains how and why LBOs can help banks sell their products and those of partner retailers more effectively by reaching the right customers at the right place and time. It presents examples of successful LBO offerings and outlines the steps banks need to take to derive value from LBOs.
For more insights on location-based offers and their potential in both the banking and retail spaces, please read our white paper U.S. Consumer Banks and the Potential of Location-based Offers, or visit our Banking and Financial Services section of our website.