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Perspectives

Hearing Consumers Through the Social Media Din

2016-02-18


The power of social media over brands is disproportionate to the buying that happens because of it. Social’s influence on shopping is growing rapidly, as pundits worldwide note. But given its brand-detracting potential, consumer-facing companies must work intelligently to apply social in ways that genuinely lifts brand awareness and extolls product/service virtues.

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This infographic analyses how consumer-facing companies can use social media to manage their brands. It explains the channel’s soft power, breaks down the social shopper by gender and age, and presents the most popular social media channels. It outlines five steps for harnessing social media analytics and presents data on how our iSMART solution has helped companies across sectors get a handle on social media’s upside. It ends with suggestions for monetizing social listening. 

For a deeper analysis, please read Social Media Analytics: Enabling Intelligent, Real-Time Decision Making.

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Hearing Consumers Through the Social Media Din