This infographic analyses how consumer-facing companies can use social media to manage their brands. It explains the channel’s soft power, breaks down the social shopper by gender and age, and presents the most popular social media channels. It outlines five steps for harnessing social media analytics and presents data on how our iSMART solution has helped companies across sectors get a handle on social media’s upside. It ends with suggestions for monetizing social listening. 

For a deeper analysis, please read Social Media Analytics: Enabling Intelligent, Real-Time Decision Making.