A digital disconnect has emerged between Communication Service Providers (CSPs) and Millennials. That's unfortunate for CSPs since keeping Millennials happy and loyal is critical to their long‑term viability. Our survey of 925 U.S. consumers found that Millennials are the toughest customer segment to please and the easiest to lose to competition. Luckily, they are not shy when it comes to expressing their discontent. Our recommendation: CSPs need to listen, show Millennials that they value their opinions, and then deliver more curated and contextually‑relevant customer experiences.
This infographic distills the results of our survey. It not only examines the digital disconnect but reveals how CSPs can more effectively secure and serve Millennials – today and tomorrow.