Cognizant Business Consulting
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More
  • Working to reshape business models, modernize products and enhance customer experiences to drive growth.
  • Reinventing and managing your most essential business processes with new ways of working.
  • Simplifying, modernizing and securing the IT infrastructure and applications that are the backbone of your business.
Cognizant Business Consulting
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More

Contact Us

THANKS FOR YOUR INTEREST IN COGNIZANT.

We'll be in touch soon!

x CLOSE

Refer back to this favorites tab during today's session for access to your selections.
Refer back to this favorites tab during today's session for access to your selections.x CLOSE

Perspectives

Dialing up Digital to Better Connect with Millennials

2015-07-21


A digital disconnect has emerged between Communication Service Providers (CSPs) and Millennials. That's unfortunate for CSPs since keeping Millennials happy and loyal is critical to their long‑term viability. Our survey of 925 U.S. consumers found that Millennials are the toughest customer segment to please and the easiest to lose to competition. Luckily, they are not shy when it comes to expressing their discontent. Our recommendation: CSPs need to listen, show Millennials that they value their opinions, and then deliver more curated and contextually‑relevant customer experiences.

Save Article

A digital disconnect has emerged between Communication Service Providers (CSPs) and Millennials. That's unfortunate for CSPs since keeping Millennials happy and loyal is critical to their long‑term viability. Our survey of 925 U.S. consumers found that Millennials are the toughest customer segment to please and the easiest to lose to competition. Luckily, they are not shy when it comes to expressing their discontent. Our recommendation: CSPs need to listen, show Millennials that they value their opinions, and then deliver more curated and contextually‑relevant customer experiences.


This infographic distills the results of our survey. It not only examines the digital disconnect but reveals how CSPs can more effectively secure and serve Millennials – today and tomorrow.

Figure 1

To learn more read our white paper Dialing Up Digital: Retaining a New Generation of Customers, or visit our telecommunications practice.

Related Thinking

Save this article to your folders


Save

PERSPECTIVES

The Way to a True End-to-End Social...

To ride the social media wave and cash in on emerging opportunities,...

Save View

Save this article to your folders


Save

PERSPECTIVES

Digital Transformation of U.S. Private...

In their efforts to go digital, U.S. private banks are still lagging behind...

Save View

Save this article to your folders


Save

PERSPECTIVES

Beyond Digital Asset Management:...

The amount of time consumers spend daily with digital media now...

Save View
Dialing up Digital to Better Connect with Millennials