COGNIZANT CONSULTING
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More
  • Working to reshape business models, modernize products and enhance customer experiences to drive growth.
  • Reinventing and managing your most essential business processes with new ways of working.
  • Simplifying, modernizing and securing the IT infrastructure and applications that are the backbone of your business.
COGNIZANT CONSULTING
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn More

Contact Us

THANKS FOR YOUR INTEREST IN COGNIZANT.

We'll be in touch soon!

x CLOSE

Refer back to this favorites tab during today's session for access to your selections.
Refer back to this favorites tab during today's session for access to your selections.x CLOSE

Perspectives

Beyond Digital Asset Management: Managing Digital Assets for Multiple Channels

2015-07-28


The amount of time consumers spend daily with digital media now accounts for 46.7% and 48.6% of total time they spend with media in the U.S. and UK. And the time spent on digital media in emerging markets is even greater; in China, for example, it has reached 50.4%.

Save Article

The amount of time consumers spend daily with digital media now accounts for 46.7% and 48.6% of total time they spend with media in the U.S. and UK. And the time spent on digital media in emerging markets is even greater; in China, for example, it has reached 50.4%.


This swift shift to digital elevates the criticality of delivering engaging digital experiences. From brand, digital and mobile strategies to digital operations, organizations are struggling to keep their image strong and story consistent, while managing multiple channels, stakeholders, geographies and audiences. But each industry has unique needs that require a flexible and efficient approach that works organizationally and technologically. And every enterprise is at a different point in its digital transformation journey.

Our Digital Technology Series – "Beyond Digital Asset Management" – examines the key decision points, challenges and best practices enterprises must consider when selecting technologies that will enable them to transcend traditional digital asset management and deliver more dynamic digital customer experiences. In part IV, Jit Agarwal, Venture Leader for Cognizant's Digital Experience Management Solutions discusses the multi‑channel implications of next‑generation digital asset management with Stephen Powers, Vice President & Research Director for Application Development & Delivery at Forrester Research, Inc. – from governance, integration and access of multiple content systems and building workflows to support this approach.

Beyond Digital Asset Management: Managing Digital Assets for Multiple Channels

 

Our previous installment covers Making The Case for a Digital Asset Management System.

Our next installment covers Selecting a Digital Asset Management System to Support Digital Customer Experiences.

To learn more about digital experience management, visit www.assetSERV.com

Footnotes 

Digital Accounts for Over 50% of Time Spent with Media in China, eMarketer, June 17, 2015.

Related Thinking

Save this article to your folders


Save

PERSPECTIVES

The Way to a True End-to-End Digital...

Digital tools and technologies are propelling enterprises along the...

Save View

Save this article to your folders


Save

PERSPECTIVES

Digital Transformation of U.S. Private...

In their efforts to go digital, U.S. private banks are still lagging behind...

Save View

Save this article to your folders


Save

PERSPECTIVES

Beyond Digital Asset Management:...

The amount of time consumers spend daily with digital media now...

Save View
Beyond Digital Asset Management: Managing Digital Assets for Multiple Channels