The amount of time consumers spend daily with digital media now accounts for 46.7% and 48.6% of total time they spend with media in the U.S. and UK. And the time spent on digital media in emerging markets is even greater; in China, for example, it has reached 50.4%.

This swift shift to digital elevates the criticality of delivering engaging digital experiences. From brand, digital and mobile strategies to digital operations, organizations are struggling to keep their image strong and story consistent, while managing multiple channels, stakeholders, geographies and audiences. But each industry has unique needs that require a flexible and efficient approach that works organizationally and technologically. And every enterprise is at a different point in its digital transformation journey.

Our Digital Technology Series – "Beyond Digital Asset Management" – examines the key decision points, challenges and best practices enterprises must consider when selecting technologies that will enable them to transcend traditional digital asset management and deliver more dynamic digital customer experiences. In part III, Jit Agarwal, Venture Leader for Cognizant's Digital Experience Management Solutions discusses digital asset management business case considerations in with Stephen Powers, Vice President & Research Director for Application Development & Delivery at Forrester Research, Inc. – from improving customer experiences, streamlining technology and production processes to providing more power and flexibility to the business.

Our previous installment covers Building a Strategy Around Digital Experience Technologies.

Our next installment covers Managing Digital Assets for Multiple Channels.

To learn more about digital experience management, visit www.assetSERV.com

Footnotes 

1 Digital Accounts for Over 50% of Time Spent with Media in China, eMarketer, June 17, 2015.