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STRATEGIC PARTNER

Adobe

Creating experiences that matter
OUR SOLUTIONS, SERVICES AND CAPABILITIES

Bringing our strengths together to serve you better.

  • Driving Engagement & Experiences with Analytics

    Forming a marketing strategy without meaningful, high quality data is like driving blind. Cognizant’s Analytics and Information Management teams pull off the blindfold, helping you draw actionable insight from your customer and operations data. These bits and bytes of information come together via Adobe Analytics and lead to improved, highly engaging customer experiences that modern users and consumers expect, while also driving operational efficiencies. We use the powerful components of Adobe Marketing Cloud to uncover this data and make it work for your organization through:

    • Adobe Experience Manager: Builds omnichannel, targeted online customer experiences to build brand, drive demand and extend digital reach
    • Adobe Campaign: Leverages customer data to execute and measure targeted marketing strategies across channels
    • Adobe Analytics: Combines the power of analytics and audience segmentation to inform marketing with data from the start
    • Adobe Target: Uses AI to test and target each experience to a digital property and drive higher conversion rates
    • Adobe Audience Manager: Builds unique audience profiles to identify the most valuable segments and uses them across any digital channel
  • Optimized Marketing & E-Commerce Services

    Cognizant Interactive creates immersive and highly targeted web experiences ranging from standalone marketing and sales sites to crucial components of sweeping business transformations. We use the Adobe Marketing Cloud and Adobe Analytics Cloud to inform our strategies and create the differentiated experiences that help your brand stand apart from the competition. Our services include:

    • Insights & Journeys
    • Experience Design 
    • Digital Product Creation
    • Operating Model & Service Design
    • Brand & Digital Marketing Strategy
    • Omnichannel Content Strategy
    • Campaign Planning & Creative 
    • Content Creation & Production
    • Content Management & Optimization
    • SEO/SEM
    • Ad Operations
    • Social Strategy & Creation
    • Social Media Moderation
    • Social Listening & Community Management
    • Social Marketing Optimization
    • Omnichannel Growth Strategy
    • Shopper Marketing Strategy 
    • Connected Commerce
    • Campaign Planning & Creative Integrating e-commerce Solutions
    • Reviewing Architecture and Workflows
    • Advising on Technology and Architecture Decisions
AWARDS & RECOGNITION

Our partners hold us to the highest standards.

They know what quality looks like. We’re proud to be recognized by our peers for delivering to the highest industry standards.

To learn more about the strengths of this strategic partner, visit:

Adobe

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