carrot carrot carrot Change Centers x cognizanti collaborators create-folder Data Science Decisive Infrastructure download download edit Email exit Facebook files folders future-of-work global sourcing industry info infographic linkedin location Mass Empowerment Mobile First our-latest-thinking pdf question-mark icon_rss save-article search-article search-folders settings icon_share smart-search Smart Sourcing icon_star Twitter Value Webs Virtual Capital workplace Artboard 1

Please visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.

No Results.

Did you mean...

Or try searching another term.

Omnichannel Commerce

What is omnichannel commerce?

Omnichannel commerce is a sales approach that fully integrates multiple channels—brick-and-mortar, desktop, mobile, etc.—to create a seamless, consistent and unified shopping experience supported at every touchpoint by intelligent data to meet customer preferences and needs.

What are the business benefits of omnichannel commerce?

Omnichannel commerce can provide several business benefits to an organization, including:

  • Customer convenience. In a retail world where customers are often more likely to purchase online than in-store, omnichannel commerce ensures they have access to multiple ways to shop.
  • Customer spend. Because a successful omnichannel commerce strategy gives customers more opportunities to buy, they are more likely to increase their overall spend.
  • Customer loyalty. Utilizing customer database information generates valuable insights into individual customers and, using those insights, earns their loyalty by providing a more personalized shopping experience.

Omnichannel Commerce Featured Content
A Retail Omnichannel Customer Experience
5 Customer Experience Mistakes to Avoid
Designing Exceptional Interactive Experiences

Back to

Glossary
INDUSTRIES
SERVICES
COGNIZANT CONSULTING
LATEST THINKING
ABOUT COGNIZANT
GLOSSARY
INFORMATION FOR SUPPLIERS