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Artificial intelligence (AI) marketing is the process of leveraging AI tools such as data models, algorithms and machine learning to produce customer insights that marketers can use to optimize spending, customize content and personalize the customer journey. Examples of AI marketing solutions include chatbots, image recognition, personal assistants (such as Google Assistant, Amazon Alexa, Microsoft's Cortana and Apple's Siri), content recommendation engines and dynamic pricing on ecommerce sites.
AI marketing is already being used today to boost the performance and ROI of digital marketing campaigns. It can also yield these business benefits: