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Algorithms Over Brands: How to Reach Today’s and Tomorrow’s AI-Augmented Customer

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Algorithms Over Brands: How to Reach Today’s and Tomorrow’s AI-Augmented Customer

To explore the new expectations and perceptions of consumers in the age of algorithms — especially the changes wrought...

To explore the new expectations and perceptions of consumers in the age of algorithms — especially the changes wrought by new dynamics such as voice-based autonomous buying — the Cognizant Center for the Future of Work surveyed 6,500 consumers globally. Based on our research, we believe traditional companies will need to overhaul their digital infrastructure for voice, restructure their go-to-consumer strategies, redefine the customer experience and recreate content to win customers in the future. Great products and services alone won’t cut it — companies have to go the extra mile.


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