Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn MoreHelping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn MorePlease visit the COVID-19 response page for resources and advice on managing through the crisis today and beyond.
Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn MoreHelping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
Learn MoreNo Results.
Did you mean...
Or try searching another term.
Marketing technology, or martech, is the area of customer relationship management (CRM) that focuses on the digital tools that help organizations manage marketing operations, processes and activities. Martech can help achieve multiple objectives, including finding and nurturing customers, personalizing customer interactions and measuring campaign effectiveness.
Typical tools in a martech software “stack” may include programmatic ad platforms, marketing automation software, content management systems (CMSs), web analytics and digital customer experience platforms.
Among the many business advantages of deploying martech are:
Back to
GlossaryOur Media & Publications