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Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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Data hygiene refers to the process of ensuring the “cleanliness” of data in a database by checking records for accuracy and removing errors. These errors can range from misspellings and improper punctuation to duplicate records, outdated/incomplete data and improper parsing of record fields from different systems.
Among the multiple benefits of maintaining a clean database are:
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