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Cognitive computing applications analyze patterns and apply machine learning to replicate human capabilities such as deduction, learning, perception and reasoning. Structured and unstructured data can be collected from diverse sources, and in-depth cognitive analytics are applied to interpret the data. That information is then used to improve visibility into internal processes, how your products and services are being received, what your customer’s preferences are and how best to build their loyalty.
Cognitive computing improves business processes by identifying issues and uncovering opportunities. It provides better data analysis, leading to improved business decision-making and intelligence. It greatly improves customer interactions that increase customer retention.