The race to AI-powered outcomes

Driving better outcomes with AI

Tech Talks is a series of dynamic conversations between tech visionaries from Cognizant and the Aston Martin Aramco Formula One team, moderated by Sky Sports commentator, Rachel Brookes. In these sessions, our leaders unpack how AI transforms everything from marketing to the concept of digital twins, creating a powerful exchange where Cognizant’s industry-wide AI expertise meets Aston Martin Aramco's data-driven performance culture.

Beyond the finish line: how AI is changing everything

Explore AI’s role in transforming Formula One—boosting productivity, enhancing systems and enabling rapid innovation through human-agent collaboration and trust.

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From campaign to context: AI reshapes marketing

AI is shifting marketing to personalized, data-driven experiences—paving the way for ethical, small-scale experimentation to meet evolving consumer expectations.

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The AI tech stack: experimentation enabler

Find out how building flexible, AI-powered tech stacks supports rapid experimentation, manages massive data and enables fast, informed decisions in competitive environments.

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Beyond engineers: How AI is democratizing digital twins

Learn how digital twins are transforming industries—from optimizing F1 performance to simulating human hearts—democratizing access and enabling smarter, faster decisions.

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From automation to augmentation: How AI is redefining the workforce

AI is reshaping businesses—shifting them from automation to strategic human-AI collaboration and empowering critical thinking, experimentation and global teamwork to drive efficiency.

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Thought leadership

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The path to AI adoption

Our latest research highlights strong leadership commitment to gen AI but reveals gaps in business readiness. Here’s how businesses can bridge the gaps—and prepare for the next wave of AI adoption.

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