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Digital transformation is the act of adopting and integrating technology into all aspects of business, creating a foundational shift that enables sustainable innovation and creative growth for an organization. It includes cultural changes, internal resource considerations, and product development that supports improved, technology-powered user experiences.
Digital transformation creates new ways to deliver value to customers, creating a cultural shift that enables ongoing improvement as technologies and customer needs change. By transforming to a digital-first business, companies stay ahead of the competition and consistently meet their customers’ needs as they evolve.