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A digital product development process is a defined, standard set of steps, stakeholder, and delivery methodology that is used by an organization’s design and engineering teams to produce digital products.
Among the benefits of an effective digital product development process are that a proven successful operating model can be reused again and again for product development, streamlining the process and accelerating time to market. Also, a digital product development process can define the development philosophy of an engineering team, so team members can see how the process aligns with the organization’s larger business goals.