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Business analytics (BA) is a set of skills, practices and methods used by businesses committed to data-driven decision-making. BA employs statistical analysis and iterative, continuous exploration of a company’s data and past business performance to gain insight and drive business planning.
These insights enable greater understanding of business performance due to faster analytics and reporting, improved data quality and more informed decision-making and planning. BA normally focuses on data and statistical methods, using a consistent set of metrics to measure past performance and guide future business direction, enabling businesses to continuously improve their operations over time.