While few enterprises question the need to be digital, many have questions about the best path forward. Key elements for enabling the digital enterprise include knowing that you can assess digital readiness strategically and manage innovation and transformation effectively.
Implementing digital transformation across front-office experiences, middle-office business processes and back-office IT environments is crucial for enterprises to stay relevant.
The urgent need for digital transformation gives rise to a host of complex problems that organizations must sort out quickly.
We help clients implement digital transformation by unifying business and technology architectures to enable competitive advantage and top-line growth.VIEW OUR OFFERINGS
When Transformation Moves from Hyper-Digital to Ubiquitous
In the past, monumental projects took decades to complete. Today our monumental project is to build the digital world in a much more compressed timeframe. Digital leaders will be those organizations that use business analytics to offer deep insights into customer behaviors, wants and needs, develop new products and services and ultimately innovate and exploit new business opportunities.VIEW PDF
Cognizant ContentWorks facilitates transformation of content ecosystems to address challenges of an increasingly digitalized and global content industry which helps clients improve productivity and build a digital-first ecosystem.
To advance the digital business agenda, QA organizations must break loose from their traditional bug testing shackles and embrace frictionless, full lifecycle automation and a continuous delivery approach.
Cognizant helped a major insurance carrier overhaul its catastrophic claims process by providing a digital solution that improved the policyholder experience and created new levels of transparency.
A loyal customer is worth his or her weight in gold. One leading U.S. luxury retailer knew this well, because its top 10% of customers represented 80% of its revenue. The company hoped to engage these individuals even further by using digital channels.
The retailer approached us to create a strategy for a new, personalized shopping experience for these shoppers, but also saw huge potential in customizable offerings. An early attempt had generated $2 million in the first year, so the retailer asked us to help improve the performance of this model and simplify the deployment of products.
In addition to research and analysis into the latest trends in personalization, we provided strategy, product management and business process definition. We called for the use of global trends and behaviors of other similar users, along with user data to drive a new, hyper-personalized web experience.
To address the customizable products endeavor, we evaluated the current landscape to identify the various system interactions of a new configurator solution. We then defined and developed a new application to enable the retailer to customize the online experience of each product more quickly and easily.
Our partnership has enabled a new strategy for digital shopping experiences, increasing customer engagement. Our configurator for customized products has enabled the retailer to drastically reduce the time to bring new offerings to market and drive higher sales per product.
higher conversion for personalized shopping experiences
higher average order value for personalized shopping experiences
increase in sales of a configured product with our configurator
Amount of untapped incremental revenue per company studied to be gained with digital transformation.SEE OUR PERSPECTIVE
We help organizations gauge the digital progress of their entire organization, identifying their current position and what is needed to secure a strong digital future. A company’s digital maturity is not just represented with great digital customer experiences; it also includes the people, processes and technologies that power and sustain those great customer experiences. Gain insight into your digital maturity with Cognizant Digital Business Self-Assessment.TAKE THE DIGITAL BUSINESS SELF-ASSESSMENT
With human-centered research, we help you distill insights and pathways to create new business models that run better. Greater understanding enables you to determine the best strategy for transformation within the current complexities of your organization.
Research shows that nearly 89% of customers will walk away from a company with which they have considered doing business after just one poor customer experience. The business impact can be significant—as much as 20% of revenue.SEE OUR PERSPECTIVE
Our focused methodology and process enable enterprises to identify innovation opportunities, develop specific product/service ideas and pilot the ideas to assess performance. Drawing on our Accelerator Methodology, Managed Innovation allows you to test and validate ideas in the market within weeks instead of years.ACCELERATOR METHODOLOGY
Realizing the digital vision without the structure and leadership to guide the process can undermine efforts to be digital. With multi-threaded digital transformation initiatives, we help you accelerate the realization of business benefits and drive persistent change. We bring together multiple leaders to bring the transformation to life.
TRANSFORMING LIFE SCIENCES THROUGH DIGITAL
To unlock digital’s business value in the life sciences ecosystem—researchers, scientists, regulators, payers, healthcare providers and patients—you must more effectively mine and apply meaning to the new data flows to optimize processes long overdue for a digital refresh.
How Digitally Cognizant businesses are reinventing themselves
Digital is transforming how we work, live and play. Yet most organizations struggle to create a digital presence that matters. Thriving in today’s dynamic digital economy requires creating new business models, automating essential processes and assembling the best systems and technologies that can power more effective ways of working. Our Digitally Cognizant blog offers insights to help leading companies put digital’s promise into practice.
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