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The new machine unleashes new business advantage with AI, algorithms, bots and big data.



How to Get AHEAD in a World of AI, Algorithms, Bots, and Big Data

The rise of AI is the great story of our time. Those who succeed in the next phase of the digital economy are not those who can create the new machines, but those who figure out what to do with them. What To Do When Machines Do Everything is your field guide to winning with AI.

Authors Malcolm Frank, Paul Roehrig and Ben Pring of Cognizant argue that contrary to the doom and gloom that surrounds much of IT and business at the moment, we are in fact on the cusp of the biggest wave of opportunity creation since the Industrial Revolution.

A clear-cut business model is presented to help leaders take part in this coming boom; the AHEAD model outlines five strategic initiatives—Automate, Halos, Enhance, Abundance, and Discovery—that are central to competing in the next phase of global business by driving new levels of efficiency, customer intimacy and innovation.


Amazon»  Apple»  Barnes & Noble»  Booksamillion epub»  Google»  Kindle»  Wiley»  800ceoread»  Audible»

Amazon has named What To Do When Machines Do Everything as one of 
 Best Business & Leadership Books of 2017.




by visiting the Cognizant Center for the Future of Work

for a thought-provoking discussion with the authors of What To Do When Machines Do Everything, moderated by Gary Beach



Businesses—and individuals—must now adapt to an era of AI, bots and algorithms. Arm yourself with new data and insights for your Work Ahead.



President, Cognizant Digital Business



President, Cognizant Digital Business

Malcolm Frank is President of Cognizant Digital Business. In this role, Malcolm oversees Cognizant’s broad digital services portfolio. This includes Digital Strategy, Artificial Intelligence & Analytics, Digital Experience, Digital Engineering, IoT, Digital Content Platform, and Cognizant’s Accelerator Program which incubates new industry-specific digital ventures. Prior to this role, Malcolm was Executive Vice President, Chief Strategy Officer and Chief Marketing Officer.

Malcolm’s influence is wide ranging and evident across media. He has co-authored two best-selling books, “What to Do When Machines Do Everything” (2017) and “Code Halos” (2014), both of which received multiple international book awards. He has also authored numerous white papers focusing on the Future of Work and created the term “SMAC Stack,” now an industry standard. A highly sought-after speaker, Malcolm has presented at various conclaves, including the World Economic Forum and the South by Southwest (SXSW) Conference and Festivals. He is frequently quoted, is the subject of a Harvard Business School case study and was named “one of the most influential people in finance” by Risk Management magazine.

Beyond his practical vision on artificial intelligence (AI) and experience as a founder of three business ventures—and having served as the CEO of two of them—Malcolm works closely with Cognizant clients to gain business advantage from large-scale digital transformation programs. He serves on the Board of Directors of FactSet Research Systems Inc. He is also a member of the Board of Directors of the US-India Strategic Partnership Forum (USISPF). Malcolm holds a Bachelor’s degree in Economics from Yale University.

VP, Strategy & Marketing, Cognizant Digital Business
Founder, Center for the Future of Work



VP, Strategy & Marketing, Cognizant Digital Business
Founder, Center for the Future of Work

Paul Roehrig is the Vice President of Strategy and Marketing for Cognizant Digital Business and a founder of the Center for the Future of Work. He is responsible for developing direction, service offerings, go-to-market programs, alliances and business development for key strategic accounts. Paul is an acclaimed industry thought leader, analyst and practitioner in business technology services globally. In addition to authoring dozens of articles on sourcing topics, he has advised on and participated in transactions worth billions in total contract value.

Paul is also a frequent presenter at industry events and he's regularly quoted in mainstream and industry publications such as Business Week, The Economic Times (India), CIO Strategy Center, Global Services, Computerworld and many others. Prior to joining Cognizant, Paul was a principal analyst at Forrester Research where he conducted research and advised senior IT leadership from Fortune 500 firms and government agencies on a broad range of outsourcing topics including sourcing strategy, trends and best practices.

In 2008, Paul was named one of the top services analysts globally by the Institute of Industry Analyst Relations. Paul also held key positions in planning, negotiation and successful global program implementation for customers from a variety of industries, including financial services, technology, federal government and telecommunications for Hewlett-Packard and Compaq Computer Corporation. He has robust experience leading enterprise improvement programs including organizational development, process engineering, communications and instructional development.

He holds an undergraduate degree in journalism from the University of Florida and graduate degrees from Syracuse University. His doctoral research was on decision-making related to quality improvement in organizations.

VP, Director, Center for the Future of Work



VP, Director, Center for the Future of Work

Ben Pring leads Cognizant's Future of Work Center and came to Cognizant in September 2011 after spending the previous 15 years with Gartner as a senior industry analyst researching and advising on areas such as Cloud Computing and Global Sourcing. Prior to Gartner, Ben worked for a number of consulting companies including Coopers and Lybrand.

At Gartner, Ben was one of the lead analysts on all things Cloud; he wrote the industry's first research notes on Cloud Computing (in 1997), on (in 2001) and became well known in the IT industry for providing predictions of the nature and velocity of the change that would impact everyone as the paradigm shifted again and Cloud Computing become the foundation for the next wave of competition in global IT. Ben was also heavily involved in tracking and analyzing the emergence of IT talent from outside western markets and the impact that globalization would have on business and IT strategies for organizations of all types.

Ben's expertise in helping clients see around corners, think the unthinkable and calculate the compound annual growth rate of unintended consequences has brought him to Cognizant where his charter is to research and analyze how clients can leverage the incredibly powerful new opportunities that are being created as new technologies make computing power more pervasive, more affordable and more important than ever before.

Now based near Boston, MA, Ben graduated with a degree in Philosophy from Manchester University in the UK where he grew up.


Serving customers by looking forward as well as back is a big promise, but the power of today’s new digital capabilities is vast and growing.

Let’s talk about how digital can work for your business.

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