PERSPECTIVES

How Media and Entertainment Companies are Delivering on the Digital Imperative

2021-10-20


Media and entertainment companies are deploying digital to better understand customers, improve their offerings and tackle emerging challenges.

The COVID-19 pandemic disrupted the rules of the game for traditional media and entertainment industry players. Holed up inside their homes, consumers’ appetite for endless streaming of content is a signal for traditional players to better understand what their audience wants, while creating new efficiencies, and gearing up for emerging regulatory changes.

Digital technologies including AI, advanced analytics and process automation are now critical to create high-quality content, and also to tackle digital addiction and misinformation. As media and entertainment companies walk this tight-rope, they also need to balance the human-machine equation which is being altered by automation and evolving digital skillsets.

Cognizant’s Center for the Future of Work surveyed 4,000 business leaders from around the world, including 285 executives at leading media and entertainment companies, to understand how they are preparing for a world reshaped by the pandemic and digital.

For more, read our paper “The Work Ahead in M&E: Scaling a Three-Dimensional Chessboard” or visit The Work Ahead section of our website.