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As we move beyond the early days of the new modern economy, decision makers wonder which strategic investments make the best sense. Which initiatives will yield the best returns and boost their digital maturity? How do they compare with their peers?
To find the answers, we surveyed roughly 2,500 business and technology leaders from multiple industries globally that collectively account for about $21.6 trillion in annual revenue.
To better understand what a leader looks like, we created a digital maturity score to:
Determine how much businesses should be investing in digital as a percent of revenue today and in the near future.
Gain insight into the investments yielding the greatest returns, as well as the next best areas of focus.
Illuminate how returns fluctuate based on digital maturity level.
Digitally mature businesses are more likely to consider themselves at an advanced stage of AI adoption, according to our recent study, enabling them to turn data into insights at the scale and precision required today.
As businesses move from digital laggards to leaders, they can expect net benefits equal to 9% of revenue, unlocking total value of $770 million for the average-size company in our study.
Among advancers and leaders in our study, 48% said a top lesson learned was to start their initiatives with human insight. Leaders align new technologies with human requirements—workforce transformation, improving consumer and employee experiences, etc.
|Human-centric, tech-enabled products and services||Cost||9%||15%|
We conducted our study with ESI ThoughtLab of 2,491 C-level executives and their direct reports across four regions and 12 industries and from a mix of enterprise functions. In addition, ESI ThoughtLab conducted interviews with senior executives in more than 20 companies across industries and world locations.