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Achieve Hyper-Personalization and Predictive, Actionable Insights

See how our innovative Customer Journey Analytics solution helps deliver richer experiences that increase value.

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*Source: Adobe Real-Time Marketing Insights Study 2018

Transform your customer experience journey

Transform your customer experience journey

Our Customer Journey Analytics solution parses customer behavior in real time to understand what informs decision making, providing tailored intelligent recommendations that guide them towards their objectives—and yours.

  • Improving Customer Experience
    • To deliver superior customer experience across all channels, companies need a comprehensive view of multiple source data that provides deep insights into behavior.
  • Human Insight Optimizes Value
    • A complete analytics solution, that combines consensual data, customer history, online profile, social media, and online interactions, allows organizations to apply analytics and machine learning to support a rich, customer focused ecosystem.  
  • Integrating the Customer-Focused Business
    • Processing big data in real time demands not only an integrated information solution, but robust analytics and a cloud-based solution to share such data across sales channels.

Learn more about how to harness data and AI to transform CX

  • Redesigning Customer Experience

    Software development innovation is the key not only to enhancing business agility, but to rapidly designing and offering extraordinary experiences and cutting-edge products that will continually satisfy and delight customers.


  • Using Data and Analytics to Create a Competitive Edge

    By taking advantage of continuous data collection and AI-driven analytics, B2B technology providers can better anticipate customer needs and make proactive recommendations.


  • Personalized Future for Higher-Ed

    The abrupt shift to remote learning made clear that higher-ed students need experiences that adapt to their learning styles and anticipate their needs.


  • Reducing Customer Wait Times With Conversational AI

    We partnered with a major supplier of telecommunications equipment to implement intelligent virtual assistants to help customers easily find parts, place orders and track delivery.


Increase loyalty and retention

Cognizant can help you deliver richer customer experiences that increase value.