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When data and technology meet human insight, a spark is created. One that ignites into brand belief.

When Aston Martin F1 returned to racing  with their new Aston Martin Cognizant Formula One™ car after a 60-year hiatus, nobody expected them to reach the podium in just two years. Nobody, but Aston Martin and Cognizant. We knew the team had a secret weapon—better decision-making through technology. As Aston Martin builds belief, their fans begin to imagine what’s possible.

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DRIVEN BY RESULTS

Aston Martin Forward

Tomorrow’s edge is engineered

Fan growth
Fan growth

Unleashing the potential of Aston Martin’s fan community

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Driving decisions
Driving decisions

Human insight at superhuman speed

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“Cognizant has been recognized by Gartner for our Ability to Execute and Completeness of Vision.”

A 2022 Gartner® Magic Quadrant™ Leader
Data and Analytics Service Providers

DRIVEN BY SUSTAINABILITY

Where sustainability and performance meet

From building the first fully sustainable smart factory in Formula One to getting the team closer to gaining podiums, find out what’s next in the collaborative, innovative partnership between Cognizant and Aston Martin F1.

Where sustainability and performance meet

Ready to learn more

Let Cognizant help you drive human insight at superhuman speed