When data and technology meet human insight, a spark is created. One that ignites into brand belief.
When Aston Martin F1 returned to racing with their new Aston Martin Cognizant Formula One™ car after a 60-year hiatus, nobody expected them to reach the podium in just two years. Nobody, but Aston Martin and Cognizant. We knew the team had a secret weapon—better decision-making through technology. As Aston Martin builds belief, their fans begin to imagine what’s possible.