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An opportunity:
Life sciences & customer experience

Learn about how the Life Sciences industry is performing in CX through an exclusive Forrester report. This presents real industry opportunity.

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An opportunity: Life Sciences & CX

An opportunity: Life Sciences & CX

It’s time for CX to come of age in the life sciences sector. When used properly, CX provides an opportunity for pharma and biotech to truly understand the entire patient journey, not just the moment of drug administration.

To succeed, CX needs to break free of sales and marketing siloes and become truly cross-functional. There is progress to be made, but life sciences companies have embraced the challenge.

Rohit AlimchandaniHead of Life Sciences, UK & Ireland / Cognizant

Life sciences companies recognize that exceptional CX leads to competitive advantage. The challenge lies in developing the data ecosystems necessary to generate insights that fuel frequent and meaningful feedback loops with customers.

Vyom BhutaGlobal Head Commercial Innovation Life Sciences / Cognizant

Latest thinking 

  • How life science’s digital future is taking shape

    Life sciences companies are tapping digital technologies to transform work inside out heralding a new era of efficiency, effectiveness and innovation.

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  • The work ahead in life sciences: Cures at the speed of digital

    Life sciences businesses have accelerated their digital-first journey to survive and thrive in a world where time-to-everything matters more than any other strategic imperative, according to our study.

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  • AI & life sciences reinvented

    Learn how AI can play an important role in staying relevant and how you can seize business opportunities in the future.


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