With a shared vision, Cognizant and the England and Wales Cricket Board (ECB) are transforming recreational cricket through purposeful technology. Our aim? To make cricket the most accessible and inclusive sport in England and Wales.
By developing digital products and forging innovations we simplify digital experiences to make cricket more accessible, connected, personal and purposeful.
The ECB has made significant progress in growing cricket across England and Wales. Recreational cricket is thriving, with more people playing, volunteering and taking part than ever before.
That growth brings new demands. As interest and participation continue to grow, the digital tools supporting the recreational game need to keep pace, making it easier for players, clubs, coaches and volunteers to take part, manage activity and enjoy cricket.
By simplifying the experience, Cognizant and the ECB are reducing friction, supporting continued growth and helping more people get more from the game.
We’re updating where it matters, starting with the ECB membership process. Legacy systems have been moved to a modern digital platform – enabling faster sign-ups, reducing support demand and significantly cutting manual effort. What used to take up to 25 days can now be completed in just minutes.
Clubs are able to manage teams, people, fixtures and content through a more intuitive digital experience, with enhanced usability and streamlined processes saving them time. We’re also creating a more secure, consistent approach for The ECB by connecting data and governance – reducing risk and improving compliance across clubs.
Our goal is to use technology in a smarter, more cohesive way. Not replacing what makes cricket such an incredible game, but opening the door to enable even more people to be part of it.
Together with the ECB, Cognizant recognises the wider benefits that technology can bring to cricket. We want to use it to transform the digital experience for all of its audiences.
In today’s world, people expect to be able to do what they want simply – using technology as an enabler, not a gadget. Recreational cricket is our immediate priority, because that’s what the future of the game is built on. The longer-term focus is to look at how we can use technology to benefit all aspects of cricket. From fan engagement to a better matchday experience, to playing our part in finding the next stars for our national teams. We’re padded up and ready to go.
