With a shared vision, Cognizant and the England and Wales Cricket Board (ECB) are transforming recreational cricket through purposeful technology. Our aim? To make cricket the most accessible and inclusive sport in England and Wales.
By developing digital products and forging innovations we simplify digital experiences to make cricket more accessible, connected, personal and purposeful.
The ECB has already achieved great success in nurturing cricket at all levels through the game. There are 5,500 recreational clubs with more than 2.5 million active cricketers. The number of junior teams now stands at 17,900, up from 13,200 in 2021.
But there’s more to do. While there has been success in getting more people interested and playing cricket, the technology that facilitates those taking part and running recreational cricket needs further improvement.
By simplifying and streamlining the digital experience, we can help grow participation even further and increase enjoyment for everyone.
Our team is working with the ECB to deliver a tech-enabled, insight-driven approach to managing cricket in the UK. The first phase of our partnership focuses on upgrading the ECB’s existing grassroots digital products. Future phases will deliver consolidated, well-integrated digital tools to provide seamless experiences for recreational players and coaches.
Our goal is using technology in a smarter, more cohesive way. Not replacing what makes cricket such an incredible game, but opening the door to enable even more people to be part of it.
Together with the ECB, Cognizant recognises the wider benefits that technology can bring to cricket. We want to use it to transform the digital experience for all of its audiences.
In today’s world, people expect to be able to do what they want simply – using technology as an enabler, not a gadget. Recreational cricket is our immediate priority, because that’s what the future of the game is built on. The longer-term focus is to look at how we can use technology to benefit all aspects of cricket. From fan engagement to a better matchday experience, to playing our part in finding the next stars for our national teams. We’re padded up and ready to go.
