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Four business opportunities in the metaverse with big returns for brands

With more customer touchpoints than any other industry, brands must understand what the real value of the metaverse is.

  • Show off products & build community

    Gartner estimates that by 2026, 25% of people will spend at least an hour a day in the metaverse—that is, using metaverse platforms and technologies. This represents an opportunity for brands to meet these new consumers where they are.

  • Boost your sustainability cred with AR visualization

    Brands that can prove to savvy consumers that they’re taking real action on sustainability and social responsibility will drive growth. Through metaverse components, they can more effectively share information on product provenance and carbon footprint to brand themselves as ESG leaders.

  • Turn remote work into great work

    Businesses can better support remote workers through immersive training and collaborative experiences that lower costs and onboarding time, provide continuous career development, and introduce new and more efficient business operations through digital twins.

  • New levels of equipment maintenance and operations

    On-site data visualization and remote access to operational information introduces a multitude of productivity and efficiency gains, from real-time maintenance monitoring, to providing assembly instructions on the equipment itself.


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