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An opportunity: Life Sciences & CX

It’s time for CX to come of age in the life sciences sector. When used properly, CX provides an opportunity for pharma and biotech to truly understand the entire patient journey, not just the moment of drug administration.

To succeed, CX needs to break free of sales and marketing siloes and become truly cross-functional. There is progress to be made, but life sciences companies have embraced the challenge.

Rohit Alimchandani
Head of Life Sciences, UK & Ireland / Cognizant

Life sciences companies recognize that exceptional CX leads to competitive advantage. The challenge lies in developing the data ecosystems necessary to generate insights that fuel frequent and meaningful feedback loops with customers.

Vyom Bhuta
Global Head Commercial Innovation Life Sciences / Cognizant

GUIDEBOOK

Creating superior customer experiences by leveraging AI & data

Learn how to reinvent decision-making processes to excite customers and grow revenue by intelligently combining AI technology and human science.

Creating superior customer experiences by leveraging AI & data

RECORDED WEBINAR

Deliver a bespoke HCP journey: Move beyond multi-channel engagement

Learn how we use customer experience data to inform shifts in our engagement strategies in this on-demand webinar.

Deliver a bespoke HCP journey: Move beyond multi-channel engagement

Latest thinking

How life science’s digital future is taking shape

Life sciences companies are tapping digital technologies to transform work inside out heralding a new era of efficiency, effectiveness and innovation.

The work ahead in life sciences: Cures at the speed of digital

Life sciences businesses have accelerated their digital-first journey to survive and thrive in a world where time-to-everything matters more than any other strategic imperative, according to our study.

AI & life sciences reinvented

Learn how AI can play an important role in staying relevant and how you can seize business opportunities in the future.

Ready to learn more?

Cognizant can help your company to cope with digital transformation & innovation.