Bottom line

Everything leaders do now must be about making the organization flex to first survive and then thrive. Rapidly changing customer habits, along with a raft of new business models and a revised competitive landscape, sharpen the demand for innovation from a knowledge-intensive workforce that can adapt and pivot with insight and foresight.

Start by reconfiguring enterprise work, teaming people with machines and bringing both sides together intimately, iteratively and inextricably. This is the work that matters right now as technology plays a massive role in every organization’s future success.

Rapidly changing customer habits, along with a raft of new business models and a revised competitive landscape, sharpen the demand for innovation from a knowledge- intensive workforce that can adapt and pivot with insight and foresight.

Methodology

The “Work Ahead” research series provides insight and guidance into how business and jobs will evolve as advanced technologies increasingly underpin economic performance.

For the 2021 edition, we commissioned Oxford Economics to survey 4,000 senior executives, across 15 industries in North America, Europe and Asia Pacific.

This preview focuses on the lasting impact of the COVID pandemic on workforce strategies by analyzing interim survey data from 2,000 executive responses: 36% of respondents were from North America, 31% from Europe and 33% from Asia Pacific. The full “Work Ahead 2021” research series will be published later this year and into next year.

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